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Novotel Launches an Ocean Protection Partnership with WWF

Following World Oceans Day (June 8th), Novotel, Accor’s founding brand, has announced the launch of an international partnership with WWF (World Wide Fund for Nature) that will see Novotel champion the protection and restoration of the ocean through science-based action and conservation projects.

Balance has long been at the core of the Novotel brand, and today Novotel furthers that commitment by choosing to help the greatest source of balance on our planet – the ocean. 

Novotel’s Positive Impact Plan
Novotel will build a three-year science-based action plan, rooted in three of the United Nations’ priority ocean-related actions: reducing marine pollution and ocean acidification, particularly from land-based activities; fighting overfishing and promoting sustainable fishing models; and increasing scientific knowledge and research for ocean health. Mapped against these priorities, the Novotel Positive Impact Plan will determine short- and long-term initiatives across four pillars:

  • Reduce plastic, water & carbon footprint impact – empowering Novotel hotels to deliver positive impact action plans to reduce pressure on natural resources, with a strong focus on plastic, water & energy usage;
  • Make sustainable food choices – reducing meat, fish and waste within Novotel’s food and beverage operations, and further development of sustainable seafood policies;
  • Enhance education & ocean awareness – educating guests, hotel teams and local communities on the necessity of ocean conservation and how to positively contribute;
  • Contribute to research & innovation – partnering with NGOs and investing in sustainable innovation.

Making a Positive Impact

The partnership with WWF will help Novotel drive operational change and action for the greater good of the ocean and deliver upon its Positive Impact Plan. With a specific focus on the ocean, the WWF partnership has four main objectives:

  • Work on sustainable seafood policies and supply chains for Novotel hotels and restaurants
  • Raise guests’ and employees’ awareness of the importance of the world’s oceans
  • Advocate for ocean preservation to inspire industry and policy makers
  • Preserve and restore marine biodiversity through support of five WWF flagship projects around the world

Discover more about the Partnership’s Ambition [Here]